From Operationalism to Zen
The [one-dimensional] trend may be related to a development in scientific method: operationalism in the physical, behaviorism in the social sciences. The common feature is a total empiricism in the treatment of concepts; their meaning is restricted to the representation of particular operations and behavior. The operational point of view is well illustrated by P. W. Bridgman's analysis of the concept of length :
We evidently know what we mean by length if we can tell what the length of any and every object is, and for the physicist nothing more is required. To find the length of an object, we have to perform certain physical operations. The concept of length is therefore fixed when the operations by which length is measured are fixed: that is, the concept of length involves as much and nothing more than the set of operations by which length is determined. In general, we mean by any concept nothing more than a set of operations; the concept is synonymous with the corresponding set of operations.
Bridgman has seen the wide implications of this mode of thought for the society at large: 
To adopt the operational point of view involves much more than a mere restriction of the sense in which we understand 'concept,' but means a far-reaching change in all our habits of thought, in that we shall no longer permit ourselves to use as tools in our thinking concepts of which we cannot give an adequate account in terms of operations.
Bridgman's prediction has come true. The new mode of thought is today the predominant tendency in philosophy, psychology, sociology, and other fields. Many of the most seriously troublesome concepts are being eliminated by showing that no adequate account of them in terms of operations or behavior can be given. The radical empiricist onslaught (I shall subsequently, in chapters VII and VIII, examine its claim to be empiricist) thus provides the methodological justification for the debunking of the mind by the intellectualsa positivism which, in its denial of the transcending elements of Reason, forms the academic counterpart of the socially required behavior.
Outside the academic establishment, the “far-reaching change in all our habits of thought” is more serious. It serves to coordinate ideas and goals with those exacted by the prevailing system, to enclose them in the system, and to repel those which are irreconcilable with the system. The reign of such a one-dimensional reality does not mean that materialism rules, and that the spiritual, metaphysical, and bohemian occupations are petering out. On the contrary, there is a great deal of “Worship together this week,” “Why not try God,” Zen, existentialism, and beat ways of life, etc. But such modes of protest and transcendence are no longer contradictory to the status quo and no longer negative. They are rather the ceremonial part of practical behaviorism, its harmless negation, and are quickly digested by the status quo as part of its healthy diet.
5. P. W. Bridgman, The Logic of Modern Physics (New York: Macmillan, 1928), p. 5. The operational doctrine has since been refined and qualified. Bridgman himself has extended the concept of “operation” to include the “paper-and-pencil” operations of the theorist (in Philipp J. Frank, The Validation of Scientific Theories [Boston: Beacon Press. 1954], Chap. II). The main impetus remains the same: it is “desirable” that the paper-and-pencil operations "be capable of eventual contact, although perhaps indirectly, with instrumental operations.”
6. P. W. Bridgman, The Logic of Modern Physics, loco cit., p. 31.
SOURCE: Marcuse, Herbert. One Dimensional Man (Boston: Beacon Press, 1964), Chapter 1, The New Forms of Control, extract, pp. 12-14.
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